With over 60 member companies, Artisan Exchange is a community of specialty food businesses offering authentic foods for a sustainable community. Each company has a story to tell and the Exchange itself has a phenomenal range of services to support new and growing businesses. So, the website needs to communicate with two audiences - specialty food entrepreneurs and customers for products of the member companies.
For entrepreneurs (members), the exchange offers a comprehensive array of support services, including: manufacturing space rental, a commercial kitchen (for product development, and flexible, high volume manufacturing), a marketing, distribution, and delivery service, and a year-round weekly retail market.
For customers, the exchange provides high quality, local, specialty foods including family heirloom recipes featuring cuisines of over 25 countries. Each member has a remarkable story to tell and the real heart of this website are the member profiles describing how each of the businesses came to be and and what the owner wishes for her/his customers to experience.
This is highly visual with active customer content management.